IWF120y/7 – 2014 & 2025: IWF gets a new visual identity
In order to modernise its image and gain a renovated dynamism, the present IWF characteristic logo is created in 2014. With its distinctive intricated plates and the acronym (IWF) or full name (International Weightlifting Federation) next to them, the new visual identity is primarily the first ‘image’ perceived by both the external world and the weightlifting family when an IWF event is held, a correspondence is sent, or our website homepage is displayed. According to our official branding guidelines, the logo can be shown in six different colours, but over the years the cyan and magenta versions have been privileged. The logo's simplicity has now helped to ‘reshape’ it for the first time since its creation – in this special year, celebrating IWF’s 120th anniversary. We are therefore delighted to present you with this commemorative version. The official logo can be easily recognised on the right side (plates and acronym), but the mention ‘120’ (years) was added and the information ‘Founded 1905’ is also mentioned. During 2025, this logo will be seen on many of the IWF channels and platforms, providing additional visibility to the celebrations of our International Federation’s 120