IOC launches new Youth Olympic Games visual identity "YOG-DNA"
In just 200 days, at 20.10 SGT on 14 August 2010, Singapore will open its doors to 3,600 of the world’s best young athletes for the first Youth Olympic Games (YOG). To celebrate the countdown, the International Olympic Committee (IOC) launched the visual identity of the Youth Olympic Games – “YOG-DNA”.
The “YOG-DNA” label can be viewed on the YOG website, “the Cube” www.olympic.org/yog, and will be integrated into all YOG digital and social media concepts in both the build-up to Singapore 2010 and future YOG editions. A film has also been created, which takes the viewer on a journey to understand what it means to have YOG-DNA.